Megyn Kelly’s ratings on her second night were, according to MSNBC’s President, absolutely impossible.
Like Florida during a Presidential election, he demanded a recount.
“Monday we had a really good day in the key demographic. On the night that Fox News debuted their three shows, we either tied or beat them in those hours,” Griffin said at a briefing, according to TVNewser.
“Tuesday — you guys should be doing some investigations; I have never seen it in all my years of cable — same overnight, same everything. And they doubled their ratings in a day? It is impossible.” Griffin continued, “I have never seen it. They did election-night numbers in the demo Tuesday.”
The Nielsen numbers Griffin refers to include MSNBC beating Fox News on Monday in the adults 25-54 demographic at 7 p.m. and tying Fox News at 10 p.m.
At 9 p.m. on Monday, MSNBC’s The Rachel Maddow Show beat Fox News’ new The Kelly File, hosted by Megyn Kelly, by a slim 10,000 viewers in the key demo.
By Tuesday, though, Fox News was back to its dominant self, with 573,000 in the key demo compared with 261,000 for MSNBC between the hours of 8 p.m. and 11 p.m.
Perhaps most dramatically, Kelly’s narrow loss toRachel Maddow from a night earlier was significantly reversed, with Kelly drawing an audience of 623,000 in the key demo compared with Maddow’s 291,000.
– Hollywood Reporter
Unfortunately for Phil Griffin, his request for a recount simply proved what every one else already knew.
The Monday numbers were a fluke and, while Tuesday was slightly above average for how much Fox beat the pants off MSNBC, Tuesday’s ratings were hardly “impossible.” I think Griffin is feeling a little self-conscious. The fluke was most likely caused by the launch of the new prime time show line up on Fox (which my mom doesn’t like, but that’s neither here nor there. She likes Hannity and hates change.) and we shouldn’t exactly be shocked that numbers leveled out to normal levels for Fox (which are still embarrassing to MSNBC) on later nights.
MSNBC just sucks.